I watched this movie today as I have been intrigued by Morgan Spurlock's shows and issues that he brings to light in the past.
As described by Nextflix: "Intrepid filmmaker Morgan Spurlock (Super Size Me) directs this entertaining, bitingly ironic documentary, which scrutinizes the pervasive marketing, advertising and product placement practices that have become the regular in the entertainment industry. Cheerfully using the proceeds gleaned from product placement within this film to finance it (and underscore his point), Spurlock reveals the corporate power that saturates both film and television."
I thought this movie brought out some great points. Although we all KNOW that Pepsi pays for it when a character drinks it during a movie we don't really know the ins and outs and how much an advertiser plays in the role of the final product of the movie or how hard it really is for movies to get going without these advertisers. The movie even goes into other issues with marketing and advertising and how other markets are having to use it in order to get by and pay the bills (such as a school district who's fence is littered with signs from advertisers paying only $75 per month but that is something the school must rely on to function). I thought it was an eye opening movie, but not one all will find entertaining. Overall, loved it.
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